Santa Fe Stoneworks has been one of the more intricate website rebuilds that My Santa Fe Network has taken on. Initially, the website was a custom PHP driven website anchored by a Miva Merchant storefront.
In order to update the technology Rob Yardman opted for a complete rebuild instead of retreading the old website. The devil was in the details of this website and the shopping cart in particular. Santa Fe Stonworks products have various options and details that all had to be included in and re-engineered with a different storefront technology.
After working with other WordPress based ecommerce solutions, My Santa Fe Network opted for Woothemes latest plugin, Woocommerce. Woo’s ecommerce solution offered unbelievable scalability in terms of product and store options. It was a fantastic tool but had a pretty steep learning curve. In all, Woocommerce has proven to be a great ecommerce solution for My Santa Fe Network and we plan on using Woo for future store fronts.
Ultimately, Santa Fe Stoneworks has been a fantastic success and their overall sales have grown significantly for the first two months since their launch. We look forward to continued success with Santa Fe Stoneworks.